July 14, 2020

Expert Building Brand

The Weeknd matches masks gross sales to donate $500Ok to hometown hospitals

The Weeknd is dedicating $500,000 to hospitals battling COVID-19 within the east-Toronto neighbourhood the place he grew up.

The Scarborough-bred singer, songwriter and report producer mentioned he made the donation as he felt “it was essential to provide again to the group that raised me.”

The donation to Scarborough Well being Community Basis comes from proceeds from the gross sales of XO-branded face masks which might be matched dollar-for-dollar by the artist, born Abel Tesfaye.

The Weeknd launched his $20 material masks again in April, promising all proceeds would go towards COVID-19 aid.

The Scarborough basis mentioned the donation will bolster its personal emergency fund, used to buy very important gear. That features ventilators, ICU beds, very important indicators and ECG displays, in addition to private protecting gear and well being and wellness helps for frontline staff.

Scarborough Well being Community Basis helps sufferers throughout three hospitals and eight satellite tv for pc websites.